Main task evaluation and Audiences

Evaluation 

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How does your media product represent particular social groups?

What kind of media institution might distribute your media product and why?

Who would be the audience for your media product? 

How did you attract/address your audience?

What have you learnt about technologies from the process of constructing this product?

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Audience

G: Gender

E: Ethnicity

A: Age

R: Region/Nationality 

S: Socio-Economic Group

Gender:

The film has a female protagonist and antagonist however the genre of horror stereotypically appeals to a male audience however the psychological aspects of the film would likely appeal to a female audience for this reason our film would appeal to all genders.

Ethnicity:

The film would be accessible to any ethnicity as long as they can speak English to avoid language barrier problems.

Age:

Over 18 due to BBFC classifications.

Region/Nationality: 

Cast is caucasian and European due to available actresses at the time there fore is inadvertently aimed towards this demographic.

Socio-Economic Group:

Socio-Economic group of C1-E due to the student target audience and belief that the horror genre is viewed more widely by the working classes than middle or upper.

Theorists 

Hypodermic Syringe Model

-Passive audience.

-Addicted to media.

-Rely on daily dosages.

-Believe and accept everything presented to them.

-Media is more powerful than the audience.

Uses and Gratification approach

-Active audience.

-Use media to appease their wants and needs.

-More powerful.

-Identity.

-Information.

-Interaction.

-Entertainment.

Decoding Approach

-Active audience.

-Decode their own meaning from media, despite producers context.

The traditional segmentation model

Maslows hierarchy of need

Young and Rubican model

Other audience segmentations 

Insight social value groups UK

NRS "Super Profiles" classification UK